Citibank is the consumer division of Citigroup, a New York-based financial services multinational with retail banking operations in more than 100 countries and territories around the world. To give Citibank’s cafeteria a taste of New York’s richly diverse dining scene, Archigrafika was commissioned to create a complete identity program. The finished product included interior signage, forms, display graphics, uniforms and collateral materials, all conforming to preexisting corporate identity guidelines and specifications. Varied, whimsical and immediately recognizable, Archigrafika’s program gave the cafeteria an engaging, street-smart look.
Location: New York, NY