AB (formerly Alliance Capital)

Alliance Capital—now AB—is a leading global investment-management and research firm that brings together a wide range of insights, expertise and innovations to advance the interests of clients around the world.

Inspired by the building’s modern façade and the dynamic nature of the organization itself, Archigrafika developed a complete signage program for the New York office of this investment juggernaut, showcased by a custom backlit, brushed-aluminum exterior sign and icons designed especially for room identification markers.

Location: New York, NY

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