Nontraditional Employment for Women (NEW)
Archigrafika was asked to design recruitment posters for Nontraditional Employment for Women (NEW), an organization that prepares, trains, and places women in careers in the skilled construction, utility, and maintenance trades, with the aim of helping women achieve economic independence. Given the organization’s goals, Archigrafika felt it was important to emphasize the tradeswomen themselves, placing them at the front and center of the organization’s imagery.
To help NEW’s materials stand out amongst the other posters in the subway cars and platforms, the team came up with a bold, eye-catching color system that also makes the detailed information easy to understand. These advertisements were visible throughout the subway system in late spring 2023, with a focus on spaces in major hubs and low-income neighborhoods.
Location: New York, NY